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For a state not known for its hockey prowess, the Dallas Stars have been quite successful since their arrival to the Lone Star State back in 1993.
Back in 2020 during the COVID-19 season, the Stars were surprisingly able to advance to the Stanley Cup final for the first time since 2000. The team has been up and down since then, as the Stars missed the playoffs in 2021 and were ousted last season by the Flames in a seven-game opening series in 2022.
Going into the 2022-23 NHL season, BetTexas.com developed a matrix system to rank the 31 NHL teams (Seattle was eliminated because the Kraken has only had one year of existence) based on the dedication of their fans.
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The whole city of Dallas turns its attention to the Cowboys in early September, which doesn’t allow for the city's hockey team to gain very many eyes until late in the NHL season.
That has certainly shown in their attendance rate, as the Stars have been consistently in the bottom-10 of NHL attendance capacity percentage, based on the study’s range of 2011 to 2021.
But while Stars fans aren’t making their way to American Airlines Arena at a high enough rate, they have supported the team through likes, comments, and shares. Dallas ranked a tad above the average on the “Fan Engagement” category that focused heavily on social media performance.
Just above league average seems to be a common sentiment of the 2022-23 Dallas Stars, as BetMGM only gives them tied for the 18th best odds (+5000) to take home the Stanley Cup this year.
Stars new head coach Pete DeBoer will look to take his fourth NHL team to the playoffs, as he has taken 46% (7 of 15 seasons) of his squads to the postseason.
Will he be able to do it again this year? He better hope so, because "Everything is bigger in Texas" – even expectations.
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